Personalisation
Q15
I am for personalisation as i feel that making a website/area of a website more personal to you as an individual is very important plus it may also enhance your visit to the various sites and possibly even open up a new host of websites for you to look at.
This is all completed through many companies offering services for web recommendation once this happens all of the information becomes suited to you therefore making all of this information personalised.
Although I have shown one example of personalisation it takes place un-noticed on many websites such as www.asos.co.uk, www.urbanoutfitters.co.uk, www.play.com and www.hottopic.com along with many others.
Personalisation includes the use of cookies, collaborative filtering, user profiling and data analysis by the companies.
Below I have shown another example of www.urbanoutfitters.co.uk and how they use customer information to make your shopping experience more personal. You can usually find this information under the heading “recommended for you”.
This method of online browsing has also even ventured as far as www.gocompare.com which is for car insurance therefore personalisation is being brought into most aspects of the internet.
A lot of people may have issues with personalisation as they may feel that their information will not be kept secure, although when you register/sign up for a site you are asked would you like your details to be kept private or shared with third parties.
Overall I feel personalisation is one of the best things that could happen to the internet as a whole and hopefully more people will also come to this conclusion.
